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| Wysocki, Allen F.; Fairchild, Gary F.; Weldon, Richard N.; Biere, Arlo W.; Fulton, Joan R.; McIntosh, Christopher S.. |
| Agricultural marketing courses cover a broad spectrum of topics and issues. Undergraduate committees, program coordinators, and marketing-oriented faculty struggle with the appropriate number and content of marketing course offerings. Curricula issues are discussed from the perspectives of three agricultural economics departments. Size, expertise, interests, and pedagogic philosophy assist in determining the number, mix, and content of courses. Solving these problems includes modulization and increasing depth or breadth, to reflect the changing marketing system and student needs. Educators must continually look outward at the changing food system and inward to their marketing curriculum to assess needs and implement changes as they are warranted. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness curricula; Agricultural marketing; Marketing courses; Marketing curricula; Teaching/Communication/Extension/Profession. |
| Ano: 2003 |
URL: http://purl.umn.edu/14670 |
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| Barkley, Andrew P.; Biere, Arlo W.. |
| This research compares and contrasts the college and career experiences of graduates of the Agribusiness and Agricultural Economics undergraduate degree programs at Kansas State University. Using survey data, salary models were estimated for both majors. Starting salaries were not statistically different across majors, whereas current salaries were significantly higher for Agricultural Economics graduates. Alumni of both majors were found to be mobile and enjoy a high degree of satisfaction with their college and career experiences. Agribusiness majors were more likely to supervise employees and be more satisfied with working conditions than Agricultural Economics graduates. |
| Tipo: Journal Article |
Palavras-chave: Teaching/Communication/Extension/Profession. |
| Ano: 2001 |
URL: http://purl.umn.edu/34463 |
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| Tonsor, Glynn T.; Schroeder, Ted C.; Fox, John A.; Biere, Arlo W.. |
| A choice experiment is used to evaluate how consumers in London, Frankfurt, and Paris value beef steaks with attributes such as: "hormone-free," "GM-free," farm-specific source verification, and domestic origin. The effect of various consumer characteristics on steak selection is also evaluated. Results suggest that European consumers are significantly heterogeneous in their preferences for beef steak attributes. French and German consumers have a higher willingness to pay to avoid genetically modified feed use than British consumers, while German and British consumers would pay more for growth hormone-free beef. French and German consumers are willing to pay for farm-specific source verification. |
| Tipo: Journal Article |
Palavras-chave: Beef; Choice experiment; Country of origin; Genetically modified; Hormones; Preference heterogeneity; Random parameters; Source verification; Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/31213 |
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| Duval, Yann; Biere, Arlo W.. |
| This paper reports the analysis of two groups of wheat producers: American White Wheat Producers Association members who produce white wheat under contract with the cooperative and those who have chosen not to do so. The results show the diversity of producers attitudes, preferences, knowledge and decision making. Nonmembers tend to rely more on short-term profitability and are less willing to risk innovation for unproven profits. Nonmembers also are less supportive of contract production and less inclined to use a young cooperative in that situation. This study demonstrates that the development of a new coordination mechanism entails much education of participants and that producer involvement also depends on learning on the part of everyone in the... |
| Tipo: Journal Article |
Palavras-chave: Crop Production/Industries; Industrial Organization. |
| Ano: 1998 |
URL: http://purl.umn.edu/34440 |
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| Biere, Arlo W.. |
| Departments of agricultural economics face a changing environment. Some argue for the adoption of the Master of Agribusiness degree. I argue that agribusiness in not well differentiated from agricultural economics and that the forte of agricultural economics departments is teaching applied economics, not teaching management. Furthermore, in today's dynamic, open economy, a good understanding of economics is more valuable than ever before. Rather than leave our area of strength, we should look to improve our current degree programs given today's business needs. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Teaching/Communication/Extension/Profession. |
| Ano: 1988 |
URL: http://purl.umn.edu/32166 |
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